Dec 2, 2024
By Evan Kelman, CEO of ScriptGen
The rise of generative AI is nothing short of revolutionary. As a technologist, I watch in awe as these systems grow more sophisticated by the day. But as someone whose heart belongs to the electric atmosphere of a live set, I find myself at an interesting crossroads.
Let's be honest: fully AI-generated content eliminates the very essence of what many of us love about production. There's no director of photography crafting the perfect shot, no actors bringing characters to life through subtle expressions, no production designers transforming spaces into worlds, and no PAs running on pure adrenaline to keep everything moving.
This type of storytelling will have its place—it's inevitable. But for those of us who love the magic of live collaboration, we need to evolve to remain competitive for the people funding these projects.
This is where ScriptGen comes in. We're not about replacing anyone. We're about enabling filmmakers, producers, agents, and managers to work smarter and faster so that live production can remain financially and creatively viable in the face of AI alternatives.
Think about it: by making agents, managers, directors, and artists more efficient in their day-to-day work, we're actually strengthening the case for live production. When the business side runs smoother, we can focus more resources on what matters – the irreplaceable human elements that make being on set so special.
AI doesn't have to overshadow creativity; it can be a tool that allows us to push creative boundaries even further. At ScriptGen, we believe that when used thoughtfully, AI can free up time and energy for filmmakers and production teams to focus on their craft – the art of storytelling, the emotion in each scene, and the passion behind every shot. It's about giving them more room to innovate, rather than stifling the creative process.
As we evolve with AI, our mission at ScriptGen remains grounded in one simple truth: the heart of production will always be the people who bring stories to life. We're here to support that fundamental tenet of art, never replace it. With every innovation we introduce, we're ensuring that technology enhances the human touch in filmmaking – preserving the artistry, emotion, and collaboration that makes the production process so uniquely magical.
The future isn't about choosing between AI and traditional production – it's about finding ways to make both stronger. ScriptGen is our contribution to ensuring that the art of live collaboration doesn't just survive in the age of AI – it thrives.
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